Analytics Service

Build a shared analytics service that makes product and growth data more reliable, consistent, and actionable across the platform. By standardising how events are defined, dispatched, debugged, and documented, this work creates a trusted foundation for measuring user behaviour, evaluating changes, and making better prioritisation decisions.

The project includes the core service scaffold, event registry and provider mapping, provider adapters for PostHog, GA4, Meta Pixel and others, consent-aware delivery, deduplication, bootstrap support, debugging interfaces, testing, and documentation. The outcome is a single extensible analytics layer that reduces fragmentation, improves confidence in reporting, and makes it easier to identify friction, assess impact, and prioritise work based on reliable evidence.