UK Site Experience Improvements

Target / April - May 2026

Improve the site’s global navigation, header, footer, and layout design.

Target / April 2026

Align core UI elements with the updated site design to ensure visual consistency.

Target / April - May 2026

Redesign the account-area reorder flow to support multiple follow-up types.

Target / May - June 2026

Establish a clear, reliable baseline for product and site analytics.

Update the About Us section to clearly communicate our mission, values, and build trust with users.

Simplify and improve the medical card order and reorder flow.

Targeted improvements to the sign-up flow to address known UX issues and align the experience with updated design patterns.

Help users find physical locations and professional care providers.

Build credibility and confidence through user stories.

Facilitate sales of accessory products.

Publish ongoing research, educational content, and thought leadership.

Educate users about conditions, support options, and terminology.

Update the How it Works section to clearly explain the user journey, process, and what users can expect.

Update the homepage to sharpen core messaging, value proposition, and navigation into key journeys.

Update pricing content so costs, options, and next steps are easy to understand.

Improve how users find contact options, support paths, and reassurance when they need help.

Update legal and error pages so required information is clear, trustworthy, and easy to access.